How clients have promoted Sideline products
Below are several examples of how some of our clients have promoted Sideline products. Most are references to Bingo, but I've also included two Pick 3 examples and a Risk It example, because they're good.
Additionally, I've listed the prizes or prize structure, as that sometimes impacts the promotions and marketing and including our onboarding/marketing PDF with a few images / specific wording examples.
Baltimore Ravens Bingo, presented by Papa John's
Social - a recent tweet attached and at this link: https://twitter.com/Ravens/status/1589649628659695617/photo/1
Push - an example of a push notification, attached. The Ravens have reported to us that they've seen the biggest jumps in participation when sending a push notification just before kickoff.
Prizes:
Single Bingo - the first 50 winners receive a coupon code for a free papadia from Papa John's and all Bingo winners receive one entry into the end-of-season grand prize drawing.
Letter P Bingo - the first winner receives an autographed photo and five large pizzas from Papa John's, all Letter P winners receive three additional entries into the end-of-season grand prize drawing.
Blackout Bingo - the first winner receives an autographed football and 12 large pizzas from Papa John's, all Blackout winners receive five additional entries into the end-of-season grand prize drawing.
Tampa Bay Buccaneers Bingo, presented by Coca-Cola
Social - tweet attached and at this link: https://twitter.com/Buccaneers/status/1040721859162071041
Push Notification - an example of a push notification, attached.
Email - an email that went out to all subscribed Bucs fans, attached, mentioning Bucs Bingo.
Prizes:
Single Bingo - the first 10 winners receive a Buccaneers Speed Replica Helmet and one entry into the grand prize drawing for two tickets to a Gameday Getaway on 11/27/22.
Letter T Bingo - the first winner receives two tickets to the Buccaneers-Panthers game on 1/1/23, and a second entry into the grand prize drawing.
Blackout Bingo - all Blackout winners receive a third entry into the grand prize drawing.
Montreal Canadiens Bingo
Email - attached is an email that went to all members of Club 1909 including a mention of Habs Bingo.
Prizes: The Canadiens awarded points each game for a Bingo earned that would automatically go towards their Club 1909 rewards account. Point structure:
Single Bingo - all winners received 5 points
Letter C Bingo - all winners received 10 points
Blackout Bingo - all winners received 20 points
St. Louis Cardinals Baseball Bingo, presented by Ballpark Village
How to Play: https://vimeo.com/374963745
“10-second plays”, shown on the videoboard just before a replay, as a bingo play happened on the field:
Flyout: https://vimeo.com/374963863
3-1 Putout: https://vimeo.com/374963940
6-3 Putout: https://vimeo.com/374963901
Prizes:
Single Bingo - the first 30 winners received $10 to Baseballism at Ballpark Village.
Letter C Bingo - the first 10 winners received $25 to Bally Sports Live at Ballpark Village.
Blackout Bingo - the first winner received $50 to Bally Sports Live at Ballpark Village.
Milwaukee Brewers Baseball Bingo, presented by US Cellular
Website: more info for fans could be found on their site, here: https://www.mlb.com/brewers/ballpark/baseball-bingo?partnerId=sf128217810&sf128217810=1
Prizes: The Brewers awarded points each game for a Bingo earned. At the end of each month, the top five Bingo Point earners will receive an authenticated Brewers autographed baseball. Point structure:
Single Bingo - all winners received 100 points
Letter Bingo - the first 10 winners received 250 points
Blackout Bingo - the first winner received 500 points
Toronto Blue Jays Bingo, presented by Sobeys
Broadcast commercial - https://vimeo.com/454842293
Social: tweet, attached
Email: a graphic from an email to subscribed Blue Jays fans, attached
Prizes:
Single Bingo - all winners received one entry into the end-of-season grand prize drawing for a $10,000 Sobeys grocery store gift card.
Letter Bingo - the first winner received a $100 Sobeys grocery store gift card and an additional three entries into the end-of-season grand prize drawing.
Blackout Bingo - all winners received an additional five entries into the end-of-season grand prize drawing.
Toronto Blue Jays Pick 3, presented by Budweiser
Broadcast spot - attached
Email: a graphic from an email to subscribed Blue Jays fans, attached
Prizes: The Blue Jays awarded the first place winner each game with a Blue Jays + Budweiser co-branded hoodie.
Minnesota Twins Pick 3, presented by Delta Air Lines
How to Play: https://vimeo.com/374964329
Videoboard: image attached
Prizes: The Twins award monthly prizes to the both the highest point earners for the month, along with two randomly selected fans.
San Antonio Spurs Call Your Shot (Risk It), presented by Bet365
Instagram: https://vimeo.com/691077657
Twitter: tweet attached and here: https://twitter.com/spurs/status/1583910319977439232
Prizes: The Spurs awarded the top point earner each game with a different prize, including tickets and jerseys
